Luxury Billboard for Micasamo

I was commissioned to design a high-impact, luxury billboard for a €4.25 million villa at the prestigious La Manga Club Resort in southern Spain. This roadside advertisement needed to immediately capture the attention of drivers traveling at high speeds, while maintaining an elegant, upscale aesthetic that appeals to high-net-worth individuals.

Design Objectives:

• Bold, premium look: Clean and minimal layout with a luxury feel — no generic estate agency styling.

• High visibility: Clear, legible typography suitable for viewing at 90 km/h.

• Striking imagery: The provided high-quality property photo was positioned as the main visual focus.

• Headline-driven: A strong serif headline in gold or white on a dark overlay emphasized exclusivity and sophistication.

• Minimal clutter: Only essential information included — 8 bedrooms, indoor pool, spa, sea views, and direct contact info.