Print Design June 3, 2023

Car Wash Postcard Design for J&L Splash&Dash

For this project, I was tasked with creating a bold, brand-consistent postcard mailer to promote the grand opening of J&L Splash&Dash’s express car wash. The goal was to highlight their fun, friendly personality while keeping the design clean, sharp, and on-brand.

The 8.5″x6″ postcard featured a limited-time $3 off promotion, membership call-to-action, and key location details — all laid out within USPS mailing guidelines. I used provided assets and brand elements (including Montserrat Black Italic, Galano Grotesque Alt Light, and the brand’s signature navy and orange color palette) to ensure visual consistency across all touchpoints.

This postcard was designed to drive awareness, encourage visits during launch week, and convert customers into Splash&Dash Unlimited members.

Task

Creating a bold, brand-consistent postcard mailer to promote the grand opening of J&L Splash&Dash’s express car wash.

  • Strategy

    I used provided assets and brand elements (including Montserrat Black Italic, Galano Grotesque Alt Light, and the brand’s signature navy and orange color palette) to ensure visual consistency across all touch points.

  • Design

    Print Design

  • Client

    J&L Splash&Dash

  • Tags

    Car Wash Postcard

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