Artisan Window Cleaning – EDDM Postcard Design

This project involved designing an Every Door Direct Mail (EDDM) postcard for Artisan Window Cleaning’s late spring marketing campaign. The goal was to create a clean, visually appealing mailer that would resonate with their ideal client: a professional or philanthropic midwestern woman in her 40s–50s with a high household income and a modern home. The postcard was crafted to drive phone inquiries by blending a refined aesthetic with subtle, approachable copywriting that reflects the brand’s premium window cleaning and pressure washing services.