Personal Injury Lawyer Billboard Design

For this project, I was tasked with creating a bold yet tasteful billboard design campaign for Horton & Mendez Injury Lawyers. The goal was to break away from the cliché “ambulance chaser” aesthetic often seen in personal injury advertising and instead focus on the firm’s unique selling point: their insider knowledge as former insurance defense lawyers. Drawing inspiration from their website’s color palette (blue, gray, green, and white), I crafted a clean, professional design that reinforced their slogan, “We Know Their Playbook,” while prominently featuring their updated logo. The result was a striking and credible series of billboards that reflect the firm’s expertise and build trust with injured clients across 25 locations.